OBJECTIVE: Demonstrate your ability to:
- Research a health and/or safety issue within our community using reliable sources
- Collaborate with team members to narrow a topic
- Create a treatment, shot list and storyboard for your ideas
- Create a dynamic :30 or :60 video
BACKGROUND: A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to benefit the public interest by raising awareness of an issue, affecting public attitudes, and potentially stimulating action.
ASSIGNMENT: Create a :30 or :60 video PSA about an area that needs improvement here at Western High School. With your group, check out Wikipedia’s and the Museum of Broadcast Communications’ explanation of PSA’s. Develop a thorough understanding of what PSA’s are and why they exist. Your goal in this PSA is to introduce or highlight the area of concern (your topic) and offer solutions or services so that your audience can take action. This last step, taking action, is crucial to the success of your PSA. If your audience is not compelled to act for the better, then your campaign has faltered. Think creatively about your approach to the video.
PRE-PRODUCTION: With your group, look through the topics below and choose one. If you’d like to create a PSA about a topic that’s not listed, come see me. This is by no means an exhaustive list, but all topics must be pre-approved before production begins.
Create a treatment, shot list and storyboard for your PSA. Remember, this is where the bulk of your time is spent. The more you plan your ideas, camera shots and movement, the better your overall video will be.
- Treatment, storyboards and shot list need to be approved by Mr. Olmedo before equipment is assigned and permission-to-shoot is granted.
PRODUCTION: Have your shot list and storyboards on hand and rock ‘n roll! Have all props and actors/actresses ready, make sure your locations have been scouted and pre-approved for shooting and, most of all, have fun!
POST-PRODUCTION: Capture your footage, create your opening and closing title sequences, include background music and sound effects, sweeten your audio and be creative! Although the PSA doesn’t allow for too much freedom, you do want to entertain your audience and give them a good sense of why your topic is a concern.
- (Approved) Treatment
- (Approved) Shot List
- (Approved) Storyboards
- TRT :30 or :60 (from start to finish, including text)
- Background music and/or sound effects
- Start on black, end on black.